I saw this at my local Costco, and decided to try it. It comes in a two-pack (at least at Costco), and the bread is fresh, not frozen. I baked one loaf and put the other in my freezer for another time. You bake the bread on a baking sheet at 375 degrees F for 10-12 minutes until golden brown, then you let it cool at least 5 minutes before serving. This turned out to be some pretty good bread! It was very “squishy”, my 7 year old said. It WAS very soft (and not very crusty). But I thought it was still good. I would buy it again.